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Privacy policy

Your information, handled with care.

How The Second Half Project collects, uses and protects your personal information, in line with the Protection of Personal Information Act (POPIA).

Last updated: 6 October 2026

1. Who is responsible for your information

The Second Half Project is run by Berenice Bakkes, trading as The Second Half Project (sole proprietor). I am the responsible party and the Information Officer for your personal information.

  • Based in: Thornhill, Eastern Cape, South Africa
  • Email: info@secondhalfproject.co.za
  • WhatsApp: +27 (0)67 978 3522

2. What information I collect

When you apply: your name, email address, phone number, date of birth, your goals and challenges, what you've tried before, your current eating habits, and health information you choose to share, such as medical conditions, medication, supplements, allergies, recent bloodwork, your weight and height, and how you rate your health.

If you become a client: the information you share during the program, such as your progress, weight and measurements, meal photos, our video consultations, and our WhatsApp and email conversations, plus the details needed for your agreement, payment and the delivery of your starter hamper.

If you join my email list: your name and email address, and which emails you open or click.

When you visit this website: I don't use analytics or advertising cookies. The website host and the font service may receive basic technical information, such as your IP address and browser type, to show you the page.

Information about your health is special personal information under POPIA. I only collect and use it with your consent, and only for the purposes below.

3. Why I use it

  • To assess whether the 12-week 1:1 coaching program is a safe and good fit for you
  • To contact you about your application and set up a call
  • To coach you, track your progress and support you during the program
  • To manage your agreement, payments and starter hamper delivery
  • To send you emails you've signed up for (you can unsubscribe at any time)
  • To meet my legal, tax and record-keeping obligations

I will never sell your information, and I won't use it for anything else without asking you first.

4. Who I share it with

I don't share your information with anyone except the services I need to run the program, who process it on my behalf:

  • Google (Google Forms and Google Drive): receives and stores applications
  • Microsoft Teams: our video consultations
  • WhatsApp (Meta): our day-to-day messages
  • HostAfrica: email hosting
  • MailerLite: my email list, if you sign up
  • GitHub and Google Fonts: hosting and displaying this website
  • A courier, for your starter hamper (your name, address and phone number only)

Some of these services store information outside South Africa. I use well-known providers that protect personal information to a standard similar to POPIA. By applying or signing up, you agree to this.

I will only share your information with anyone else if the law requires it, or with your permission. Your testimonial or results are only shared publicly with your written OK.

5. How long I keep it

  • Applications that don't go ahead: deleted within 12 months
  • Client records: kept for up to 5 years after the program ends, for record-keeping and tax purposes, then deleted
  • Email list: until you unsubscribe

6. How I protect it

Your information is kept in password-protected accounts with two-step verification where available, on devices only I use. I only collect what I need, and I delete what I no longer need.

7. Your rights

Under POPIA, you may at any time:

  • ask what information I hold about you, and ask for a copy
  • ask me to correct or update it
  • ask me to delete it, where I'm not required to keep it
  • object to how I use it, or withdraw your consent
  • unsubscribe from emails, using the link in every email

To do any of these, email info@secondhalfproject.co.za or WhatsApp me. I'll respond within a reasonable time.

If you're not happy with how I've handled your information, you may lodge a complaint with the Information Regulator through its eServices portal at eservices.inforegulator.org.za. General enquiries: enquiries@inforegulator.org.za or 010 023 5200. Website: inforegulator.org.za.

8. Age

The program and this website are meant for adults (18 and older). I don't knowingly collect information from anyone under 18.

9. Changes to this policy

I may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

The Second Half Project

The choices you make today will shape the Second Half of your life.

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